The importance of doing RESEARCH
Research, a word that we have all heard at some point… But why is it so important? Nearly everyone engages in some form of research at some point. Whether you are investigating new business opportunities, gaining insight into a subject you have write a school paper about, or trying to find new scientific explanations for certain events or situations, each of them is driven by the quest for information. For marketers, research is not only used for the purpose of learning, it is also a critical element needed to make well-informed decisions. Doing market research can give you a picture of what is occurring, or likely to occur, and offer alternative choices that can be made. For example, good market research may suggest multiple options for introducing new products or entering new markets. In most cases, marketing decisions prove less risky when the marketer can select from more than one option. Research means the systematic investigation into and study of materials and sources in order t
